Brands and jobs
Your card and vouches
Your card is a page at /card/<platform>/<handle> that shows what your posts do: typical views, best post, hit rate, how often you post, how many of your last thirty posts passed 2× your followers, and your newest six posts as pictures with their views. Every number is measured by MORR from your public posts, which is why a brand trusts it more than a media kit.
Not captured yet
This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.
card.png
| On the card | What it is |
|---|---|
| Typical views | The median of your last thirty posts. Half beat it, half do not. |
| Best post | Your biggest in that window, as a multiple of typical |
| Beat 2× typical | How many of the thirty were outliers. This is your hit rate. |
| Passed 2× followers | How many went well past your own audience, which is the number that says your posts travel |
| A week | How often you post |
| Expect | The band half of your last thirty posts landed in, and your best as the ceiling. A brand budgets against the low end and hopes for the top. Quartiles, not a model |
| Recent posts | Your newest six, as pictures, each with its views, its ER (likes, comments and shares over views) and a day (views over the days since it went out). A post MORR published and read back carries a Measured mark |
Vouches
Every application gets a vouch link at /vouch/<slug>. Anyone with it can write one line about your work, with their name and, if they like, where they know it from. No account, no sign-in. Each vouch is counted on your application and the brand reads every one of them. Send it to clients, collaborators, and people who have paid you before; a brand comparing two applications with the same numbers picks the one with people behind it. In a message, the link opens as a card reading Vouch for and your name, with your picture and the program, so it does the asking for you.
Not captured yet
This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.
vouch-page.png