Analytics

Analytics is every number MORR measures, and why it moved. All channels is the overview: four figures with their shape and their change, What worked in words beside them, then growth, every channel on one comparable axis, and when the winners go out. Tap a channel at the top and the page is that channel alone.

Pick how far back at the top right: 7d, 30d or 90d. Every figure is that stretch held against the same stretch before it, because a number on its own says nothing and “412, up from 260” is the whole reason to open the page. Switching keeps the page on screen, dimmed, until the new range’s numbers land.

Share report, beside it, sends a range and the channels you pick to somebody without an account, as a page they can open or print. On the web only. See Share an analytics report.

Press kit, the card at the end of the overview, is these numbers packaged for brands: the one-sheet you send before anybody talks money. It says whether you have one yet and opens it, or makes one. The phone has the same card at the end of its Analytics. See Your press kit.

The row of pills under the header is the channel switcher: All channels, then one pill per connected channel with its own profile picture, its handle and its platform. The choice is part of the address, so a channel’s page can be bookmarked or sent, and a reload stays on it. The phone has the same switcher at the top of its Analytics screen.

Every chart reads the same way. Move across it, or tab to it and use the arrow keys, and a line snaps to the nearest day with every series’ number there. Chart and Table above each one switch to the numbers behind the picture, day by day. One measure is drawn in ink; where the lines are the subject (views and taps, one channel against another) each gets its own color, keeps it when others are hidden, and is named in a legend above.

What worked

Straight under the tiles, the reasons behind them, in words. One sentence ties it together (“Your best post in the last 30 days was a reel that opened with a question hook, out on a Tuesday evening, and it ran 3.6× @you’s typical views”), then four cards. Every post is measured against its own channel’s typical post, so a small account’s 4× counts the same as a big one’s and the answer is never just “your biggest account”.

In a workspace with team features, a best post that ran at least 1.5× its typical has Make another like this under it: it starts a brainstorm with the post pinned at the top, asking what else would work for the same reason.

What a post of yours is worth

Further down is what a post of yours is worth to a brand. For each channel with posts on file it prints a dollar range, your typical views, your best post as a multiple of your typical, and how many posts a week you put out, then one sentence that says exactly how the range was read. Nothing here is typed and nothing is estimated beyond the band, which is printed under every figure.

A channel not read yet gets one button: Read my posts. That reads your own last 200 posts the way Research reads anyone’s, on the month’s research allowance, and the panel fills in a couple of minutes later. Only Instagram, TikTok and YouTube can be read.

The panels

A brand-new account

Nothing on Analytics is estimated, so an account with nothing measured yet does not open to a wall of empty panels. It opens to what fills in, and when: the channels already connected, every post and its numbers tonight at the time the page names, the follower line after the second night, and your own best times once a handful of posts beat your typical. The steps you can do now (connect a channel, make a bio page, study a creator) carry their button, and a step already done is ticked. The best-times map and what is working read the creators you watch, so they appear below it as soon as you study one. A channel with nothing read yet gets the same list on its own page.

One channel on its own

Open a channel from the switcher, or from its row in the table, and every panel is scoped to that one account. Its posts and what each one did are read every night from the platform itself, through the publishing partner, at the time the page names in the reader’s own time zone.

What each platform shares

MORR prints what the platform hands over for a post and nothing else. Where a platform keeps a number to itself, the page says “Instagram doesn’t share this through its API” in its place, never a zero, because a zero would say nobody saved the post.

When a platform’s nightly read fails, the channel’s page says so under its name, and views, likes, comments and shares come from the public posts where MORR can read them (Instagram, TikTok and YouTube). The line under the page says how many posts carry the platform’s own numbers and how many were read off the public post.