Brands and jobs

The brand workspace

On the web

/brands is where a brand finds people. Every creator MORR has read is in one index with their typical views, their best post and how often they beat their own average. Search it, watch a phrase, put people on a shortlist, and write to the ones who are open to it.

Five rows

Part	What it is for
Overview	The first screen. Needs you lists what is waiting (applicants to answer, posts to approve, parcels ready to ship or not moving, money owed to creators, replies), each one a door to where it is done. Beside it, the week: sales, clicks, views, and what you have spent against what you set aside, with the creators behind the sales. Under that, every program as a row with its numbers, and the newest posts as pictures.
Find	The index. A phrase, a handle or a name, on one platform or all of them, sorted by typical views, best post, hit rate or followers. The rows move as you type; Enter asks at once. Where and Wants to hear about, under the search, narrow the rows to creators who said they are in a place or asked to hear from a kind of brand; both are the creator's own words from their settings, matched loosely, so Portland finds Portland, OR. Under the rows, Live on the platforms shows who TikTok, Instagram and YouTube find for the same words, with their pictures.
Watch	A phrase MORR keeps searching for you every night: your brand, a competitor, a category. New people who post about it land here on their own.
Shortlist	People you are considering, in named lists: the ones worth a program, kept together so you can write to them or seat them in one go.
Programs	The funded briefs, each a row with applicants, creators on it, posts still due, clicks, sales and spend against budget. List or Board (setting up, taking applications, making posts, ended). Its Content tab is everything approved, as one library. See Programs.
Products	Your catalog. Connect your Shopify store once and every product arrives with its pictures, options, prices and stock, and stays current; or add products by hand. Its Shipping tab is every parcel on its way to a creator. See Products and your Shopify store.
Messages	Every conversation with every creator: the ones you started from Find, and every applicant's thread. Waiting on you first.

A brand's first screen

Not captured yet

This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.

brand-overview.png

The first screen says what needs doing today.

Sending a product

1Have the productUnder Products: connected from your Shopify store, or added by hand with a name, a picture, the page and a price.
2Send itFrom the product: Send a sample lists everybody accepted who has nothing on its way, one Send each. From the program: the Products strip on its Posts tab offers Send it to all of them at once, and each post has Send a product with the program's own product already chosen. Each one writes the request into that creator's thread.
3The address landsThe creator types it on their Jobs page. It is on the parcel and nowhere else; Products, Shipping shows it under Ready to ship while the parcel is yours to send.
4Ship itCourier and tracking number on the row, Mark shipped. The creator sees the tracking as a link and presses It arrived when it does. A parcel with no address after three days, or shipped and not arrived after ten, shows on the Overview as not moving.

Products: Shipping

Not captured yet

This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.

brand-deliveries.png

Every parcel, in the order it needs doing.

The library

Programs, Content is everything approved, across every program, as one library: the picture, who made it, the live link, the latest views, and the spark code or partnership permission if the creator granted one. Filter it to one program, copy a spark code from the card, or Export CSV for the ads team.

Programs: Content

Not captured yet

This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.

brand-videos.png

The library you reach into for the next launch.

The brand workspace

Not captured yet

This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.

brand-workspace.png

Every row is a person, and every number on it was measured from their posts.

Who is in the index

Everyone MORR has read: the authors of every post anyone on MORR pulled, the accounts the nightly directory reads in full, and the people MORR finds on its own by searching a list of phrases every night. The line under the search says how many that is today. Somebody MORR has not measured yet is still found: Live on the platforms, under the index, asks the platforms for the same words and shows each account with its picture and followers. Read into the index reads one in about a minute, on your workspace's research allowance, and it is in the results with its real numbers from then on. A handle typed with an @ that is not on file gets the same offer above the table. A phrase nobody on file posts about gets Search the platforms, which reads the phrase on TikTok, Instagram and YouTube (or the one platform picked) and brings the people posting about it into the results in a minute or two; the same link sits under any results as Search the platforms for more. It spends research from your plan, the same as searching it in Research would. The index is where Find starts, never where it stops.

What the numbers are

Column	What it means
Typical	The median views of their last thirty posts. Half their posts do better than this and half do worse, so one lucky video cannot move it.
Best	Their biggest post in that window, as a multiple of their typical. A 12× is a creator whose format can break out.
Hit rate	How many of those posts beat twice their typical. The rate a post of theirs becomes an outlier.
A week	How often they post. A program that needs three posts in ten days wants somebody who already posts that often.
Open	They turned on brand work in their settings. Only they can be written to; everyone else is on the index for reading.

Writing to a creator

1Press Write on their rowOnly on rows marked Open. The others have no button.
2Say who you are and what you have in mindA subject and a message. If you have a program running, pick it and the message carries a link to its page.
3SendIt lands in their Jobs, under Messages, with your workspace's name and mark on it. Their reply comes back to Messages in your sidebar.

What a plan gives

	Brand	Agency
Watches	5	20
Messages to creators, per day	25	100
Research posts a month	20,000	60,000
Programs	As many as you fund	As many as you fund

Pro, Teams and Studio have one, three and five watches too, for a creator keeping an eye on their own category. Writing to creators is a brand's tool and is not on the creator plans.