Ideas and scripts

Ask MORR

Ask is MORR you can talk to. Say “is there a market for a budgeting app on TikTok” and it pulls what is being posted about that, puts the posts, the people and the numbers on the board beside the conversation, and tells you what they say. Say “put a reel on Thursday at nine about the launch” and there is a reel on Thursday at nine, in your voice, with Undo beside it. On both clients it is the bar under the greeting on Home; on the web it is also at the foot of the sidebar, and on the phone under More in the tabs, from any tab. On the web, what you type on Home, in the command bar’s Ask, or in the grid’s Ask bar opens the full conversation and sends it, once.

Ask MORR

Not captured yet

This picture is taken from the running app, not drawn by hand. Run npm run docs:shots to take it.

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It shows its work

While it works you watch it: the step it is on, each tool as it starts and lands, and every card as it arrives. Nothing on a card is written by the model. Posts are rows it pulled, people are counted from those rows, and every number is arithmetic over them. The model is handed the numbers and told to say what they mean; it cannot move one.

Card	What is on it
Posts	The strongest posts it found, with views and who posted each. Click one and it opens in Research in its own pane, with the breakdown a click away.
People	Who is posting in this space, ranked by how their posts do: followers, how many posts, a typical and a best view count. A name opens their profile on the web; Study pulls their whole library into Ideas.
Benchmark	What a typical post here does, what the top tenth does, how big the posters are, what share are under 10K, posts per week, and, where posts have been broken down, which openings and formats beat the account's own normal.
Calendar	The posts it read or put on the calendar, with their times. Each row is the post: click or tap one and it opens in the composer.
Playbook	The plan so far, section by section, each with the evidence it rests on.
Profile	What it read off your website: product, audience, positioning, angles, competitors.
Batch	A set of ideas for your product, each on a counted opening with Keep beside it.
Offer	What you sell: the ladder and each step's price
Company	The business behind an app or an ad: its apps with the estimate beside each, where it posts, the shape of its funnel. An app opens its panel on the web. On the phone the card names the company, where it posts and its funnel, and says its apps are on the web.
Web	What it found on the open web, with links, when the question was about a market or a price rather than a post.

Finding a space

Ask about a niche, a market, an idea you want to validate, or who to study, and it searches that phrase on the platform you use (it asks which if it does not know). The pull takes up to a minute and it says so. What comes back is saved under Ideas as a Niche, so it is there to come back to, and the benchmark is counted from it before it says a word about what to make.

From your website

Give it your web address and it reads the page: what the product is, who it is for, how it positions itself, the angles worth making content on, and who it is up against. Only what the page says; an empty field stays empty. It remembers the profile, and each angle on the card is a button that asks for a batch on it.

A batch of ideas

Ask for ideas, a batch, or a month of posts and it writes a set for your product, one card per idea: the title, the first line, the beats, the ask, and which opening it rides. When your research has posts broken down, every idea rides a counted pattern (the strongest openings first, then the common shapes, then one swing against the norm) with the evidence line under it. When nothing is broken down yet, the batch says Untested on every card and offers to break your pull down first.

Review one at a timeOne idea at a time, big. On the web the right arrow keeps and the left skips; on the phone, swipe right to keep and left to skip. The list stays underneath for reading the whole set at once.

KeepSaves the idea to Ideas, with its hook, beats and evidence. The phone sees it too.

SkipFolds it away. Nothing is deleted.

Fill the calendarHands the kept ideas back to be laid out on a weekly rhythm, with one Undo for the whole set.

In the video editor

On the phone, the video editor has its own Ask box, first in its toolbar. It is not this conversation: a sentence there (“cut the ums, speed up the second clip, add a title”) is carried out on the timeline with the editor’s own tools, as one undo, and the line under the box says exactly what ran. It costs the same one credit a sentence. See The editors.

When the credits run out

Every message to Ask is one AI credit. When the month's are used up, the message that did not go through stays in the box and the credit packs appear right under it. Buy one and you land back in Ask with that message sent for you. Nothing in the conversation is lost either way, and the month's credits come back on the 1st.

When a message does not go through

The words go back in the box, and the note under the conversation says what happened with the one button that fixes it. The phone says the same sentence in an alert, with the same button beside OK.

What happened	The button
The connection dropped before it started	Send again
You were signed out, or the session ran out	Sign in (on the web, you come back to Ask with the words in the box)
Too many messages in a row	Send again, after a few seconds
It is still on your last request in this conversation	Stop it, or wait for it to finish
The conversation was deleted	New conversation
It stopped partway	Send again. What it did so far is kept
The credits ran out	The credit packs

Using an answer

CopyPuts the answer's words on the clipboard.

ShareOpens the share sheet with the answer, where the browser or the phone has one.

Save to IdeasKeeps the answer in Ideas as a captured idea, with everything else you collected. The phone sees it too. It is offered under answers that are something to make (hooks, a script, a list of ideas), not under a question back or a line saying what it did.

EnterSends. Shift+Enter starts a new line. On the phone, the arrow sends; with a keyboard attached, Return sends and Shift-Return is a new line.

Weekly ideas

Pick a day and an hour with Weekly ideas in the header and it becomes a rhythm: a fresh set of post ideas to swipe through, every week, without asking. On the web, opening Ask on or after that time shows one button, It’s batch day, and pressing it makes the week’s batch. On the phone, a notification rings at that time; tapping it opens Ask and the batch is on screen to swipe. It runs once per week, when you open it, and the setting is one fact the assistant keeps, so it holds across both.

It asks before it plans

The first time you ask for a plan it does not know your niche, your goal or what you sell, so it asks, in one short form, and remembers the answers. A plan for nobody in particular is a template; this one is for you. Change an answer any time by telling it.

The playbook

When you want a plan it writes one in sections: what to make, how often, on which platform, opening with what, and the lines of evidence each rests on. A section with no evidence is not allowed. Mark each one Keep or Done, ask it to tighten one, and when you are ready say Activate: it puts the first posts on the calendar in your voice, plans a shoot day, and starts studying the people worth studying, reporting each as a line with Undo beside it.

What it can do

Ask for	What happens
Schedule a post	A post on the calendar at that time, on a connected channel, in your voice. With no channel connected it saves a draft and says so.
Move or rewrite a post	The post is moved or its caption replaced. A post that already went out is left alone.
Plan a shoot	A content day on that date with a shot list.
Save an idea	It lands in Ideas with the rest.
Study a creator	Their posts start pulling into Ideas.
Remember something	It writes the fact down and reads it back on every conversation from then on.
What is on this week, what did best, how much of the plan is used	It looks and tells you, with the real numbers.
Move a week of posts	Every post in the stretch moves by the days you said, or to the times you give, with one Undo for all of them.
A first comment, hashtags, the same post for other platforms	It writes the comment that goes up under the post, finds hashtags that worked on your own best posts, and makes a sibling per platform with the caption fitted to each.
Anything on your BioLink	Adds, edits, moves, hides and schedules blocks, changes the theme and the look, and moves leads along. It picks from the page's own looks; it does not design graphics.
Your press kit	Writes the sections, sets the address, and makes a private link for one brand.
Your Inbox	Reads the comments waiting, answers them in your voice or with a saved reply, and marks them done.
Your library	Finds a file by what is in it, files things into folders, renames and trashes, and lays chosen photos out as a collage for you to look at and save.
The pipeline	Adds cards, moves them, comments, adds tasks, asks someone to sign off, and makes a review link for a client.
Daily hooks	Turns them on and sets them up, and uses, saves or waves away a hook.
Your numbers	How each channel did, your best posts, and when your posts do best, counted from your own history.
Ideas, scripts, shoot days, research	Edits and cleans up what you captured, writes scripts for the teleprompter, changes a shoot's list, and keeps research in collections.
What you sell	Makes and edits products and courses, and reads your sales.
Settings	Your name, notifications, the workspace's name and color, the brand card your writing follows, and inviting someone.

It asks first when it matters

Anything that publishes (putting your BioLink or press kit live, a reply on a platform), spends money, deletes, or changes more than five things at once, it says in one line and asks: “I’ll move these 14 posts to next week, OK?” It does it only when your next message says yes. Everything else it just does, and tells you in a line with Undo under it. When it is missing a fact it asks one question, after looking for the answer itself.

Every change is a card

Under each reply is one line per thing it did. Undo puts that one thing back: a scheduled post is removed, a moved post goes back to its old time, a rewritten caption is restored, a BioLink block or a whole page goes back to how it was, a niche pull is taken out of Ideas, a playbook goes back to how it was. An undone line stays, struck through, so the record of what happened is complete. The few things no one can take back once they land, a reply a platform already shows or a sign-off, have no Undo, which is why it asks before those.

The offer

Ask can build what you sell, not only what you post. Say what you do and what people already pay you for, and it writes the ladder: a free step nearly everyone takes, a cheap one most can say yes to, the main thing, the deep one, and something that keeps billing. Every price rests on something you said or on what it looked up, and it says which. The ladder lands on an Offer card, and What you sell in the header opens it as a pane beside the conversation: each step is a row you can edit, drag and price by hand, and under the rows is the arithmetic (what a customer is worth across everything you sell, the most you can spend finding one, and how many a day it takes to hit a number). The steps, widest first:

Step	For	How wide
Free	What anyone who finds you can have. Most people only ever take this	Nearly everyone
Easy yes	Small money, no real risk	Most people
The main thing	What you would be known for	Some people
The deep one	The expensive one, for people who already trust you	Almost nobody
Keeps billing	Something that keeps working, and bills while it does	A few

The order matters more than the prices. Nearly everyone takes the free thing and almost nobody buys the deep one, and everybody standing on an upper step already said yes once. Get that backwards (nothing cheap, nothing free, one expensive thing) and every customer has to be found cold.

Talking to it

TalkHands-free. It listens, sends what you said when you pause, reads the answer out loud, then listens again. Press Stop to end it.

MicDictate into the box. The words appear as you speak; press again to stop, then send.

Talk backRead every reply out loud, even when typed. Remembered per device.

+Attach a file to the message: a PDF, a picture, a voice memo, a note. Drop it on the box or paste it and the same happens. Up to eight a message.

A file is read the moment it lands, the way a drop on the canvas is: a PDF’s text is pulled out, a picture is described with every word in it copied out (a screenshot of a caption is a caption), a memo is listened to. Each one is saved under Ideas, so it is there to come back to, and the answer reads it as part of what you said. A picture and a memo each cost one AI credit to read; a PDF and a note cost nothing.

On the web, dictation uses the browser’s own recognizer and is not offered where there is none. On the phone it is Apple’s, on the device when your language has it.

On the phone

Hold a postA bigger look at it, with Open, Study the person who posted it, Open on the platform and Copy caption.

Swipe a conversation leftIn the conversations list under the title: delete it, after a confirm. Anything it did stays done.

See them in IdeasUnder a batch once you keep one, and at the end of the swipe deck: opens the ideas you kept.

While it works, three dots sit where the reply will land, with the step it is on beside them, and each tool settles into a check as it finishes. The phone taps once, softly, when a reply arrives, and gives a firmer tap when the turn changed something you can undo.

What it knows

The date and time where you are, your brand card and learned voice, what it has remembered about you, the playbook, and the last few turns of the conversation. Each conversation is kept with its cards, and the transcript of what it did is part of it. It only ever writes into a workspace you can edit; in one you can only view, it looks things up and says so.

Each turn spends one AI credit, the same as a caption. A niche search also counts against the month’s research allowance, the same as pulling a creator. See Limits.